Once upon a time, there was a Director of New Business Development. She was good at her job, but it was a hard job. She arrived at the office each day with a smile and a positive outlook. “Today,” she would think, “I am going to generate new leads and convert existing ones. I’m going…
As a manufacturer, your marketing has always been last priority. Your team of design engineers and production guys are the best in the business. Your facility is full of the newest materials, precision machinery, and leading-edge technologies. But your marketing efforts… well, let’s be real here: your marketing efforts are virtually non-existent. 😩 At best, your…
As the year winds down, it’s a good idea to review your online presence for its strengths and weaknesses. Consumer acquisition is an ever-evolving process, so it’s important to stay aware of trends and results. Learn more about visual content and why you should make video a part of your marketing strategy in 2019. …
If you sell a product or service, you probably have a general idea of your target market, but do you realize how vital it is to define it? As much as you might like to think that your audience is “everyone,” that is simply not the case, and it doesn’t make for a good marketing…
With the constant clutter of inboxes, you may be hesitant to send out emails to market your brand or services. But don’t give up on this valuable customer acquisition tool. According to eMarketers’ summary of DMA’s 2016 Response Rate Report, email has a median ROI of 122%. Utilize the following checklist to optimize email marketing…
When we need a service, we always want to see if there’s a free version. Basecamp? Gratis. Office? Libre. Often free versions are watered down or limited in capability. With market research, you can find some free data, but it’s usually broad information. As anyone in the field will tell you, market research needs to…