For inbound marketing to succeed, you need research on your target audience. We previously talked about where to get secondary research data free of charge. But you need primary research too. The most important tool for that is the survey. That’s why it’s important to choose the right survey hosting provider. You need to know…
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The tech world changes constantly. In the internet era, it seems like the rate of change is ever accelerating. When Google or Facebook change their algorithms, the whole community of bloggers shift directions so they don’t lose their connection to their audience. As a content marketer, it is a good idea to remain watchful about…
You are an individual, possibly a member of a larger marketing team. Even if your whole team focused on interacting with your target audience all the time, you would struggle to keep up. Today, digital marketers have tools to help manage the formidable task of interacting with the entire internet. Marketing automation achieves more in…