Who’s your favorite movie or literary hero? How many times have you seen that movie or read that book? Do you ever get tired of your hero’s story? There’s something about a good story that keeps our interest time and time again. You’ve probably heard a lot about the power of storytelling lately. It’s become…
Once upon a time, there was a Director of New Business Development. She was good at her job, but it was a hard job. She arrived at the office each day with a smile and a positive outlook. “Today,” she would think, “I am going to generate new leads and convert existing ones. I’m going…
As a manufacturer, your marketing has always been last priority. Your team of design engineers and production guys are the best in the business. Your facility is full of the newest materials, precision machinery, and leading-edge technologies. But your marketing efforts… well, let’s be real here: your marketing efforts are virtually non-existent. 😩 At best, your…
In our recent article How to Get Started with Lead Gen, we showed you some easy ways to interest potential and current customers in your company. One of the best ways to do this is by offering them free stuff! Free resources might include webinars, white papers, how-to guides, infographics, and more. If you offer…
As the year winds down, it’s a good idea to review your online presence for its strengths and weaknesses. Consumer acquisition is an ever-evolving process, so it’s important to stay aware of trends and results. Learn more about visual content and why you should make video a part of your marketing strategy in 2019. …
The Off-Broadway musical parody Forbidden Broadway opens with the song “Who Do They Know?” This song makes fun of all the big names on Broadway, teasing that individuals like Liza Minelli only got where she did because Judy Garland is her mother, not because of her talent. Perhaps for some individuals, this is the case….