With the constant clutter of inboxes, you may be hesitant to send out emails to market your brand or services. But don’t give up on this valuable customer acquisition tool. According to eMarketers’ summary of DMA’s 2016 Response Rate Report, email has a median ROI of 122%. Utilize the following checklist to optimize email marketing…
“Gamification” is a technology buzzword. The problem with some buzzwords, however, is that people read a little about them but don’t completely understand the why. They may correctly identify that their business needs some new and exciting thing, but if they execute it poorly the result is a lost opportunity. Here’s a for-instance: A boss…
The art of persuasion. When we attempt to persuade another party, we don’t stop at our initial statement. We decorate our statement with supporting points to show that it’s real, tangible and true. Our follow-up comments could mean the difference between whether the other party rejects the point under contention or accepts it as reliable….
When a customer has a problem with our business’ product, it’s much easier to shift the blame than to take responsibility. It gets even easier to do dodge responsibility when the problem technically IS someone else’s fault. For example, let’s say your web site went down because of a glitch with your web host, which…