“Gamification” is a technology buzzword. The problem with some buzzwords, however, is that people read a little about them but don’t completely understand the why. They may correctly identify that their business needs some new and exciting thing, but if they execute it poorly the result is a lost opportunity. Here’s a for-instance: A boss…
The word “branding” might make you think of slick ad campaigns and paying an arm and a leg for vague returns. That kind of thing can seem out of reach for smaller or newer businesses without loads of cash to spend, and maybe that’s why many businesses go years without making any specific branding efforts. However,…
Anticipatory means to take care of in advance. When we talk about the amazing anticipatory design trend, we’re talking about programs and websites that anticipate; we’re talking a customer experience that has already anticipated their need. Being able to already have thought of the customers wants and needs lets you satisfy those opportunities exactly and seemingly…
In a brick-and-mortar retail store security might be adequately covered by a door that locks, a key on a cash register, a safe combination or if the stakes are high enough an armed guard. For a couple decades, a great deal of business has shifted to the Internet. When a business owner hangs their virtual…
In the day-to-day operation of your business, it’s easy to get swept up in the “customers are always right” mentality. And, usually, that’s a good rule — in fact, it’s the golden rule of many businesses. Every so often, however, a customer will try to take advantage of this rule. Let’s face it: The truth…
What if a simple change in color, text, style, or image choice could produce a much higher conversion rate on your website? Just because you think a webpage “looks good” doesn’t mean it is performing at its best! However, you won’t know until you experiment. A/B testing is a simple method of conducting experiments. With…