The best way to understand your customers is to walk a mile in their shoes. In the case of website UX/CX, the mile you walk is a virtual one, ideally ending with a purchase. By figuring out how your customer takes that journey, you can figure out how to improve the experience, and even get…
The art of persuasion. When we attempt to persuade another party, we don’t stop at our initial statement. We decorate our statement with supporting points to show that it’s real, tangible and true. Our follow-up comments could mean the difference between whether the other party rejects the point under contention or accepts it as reliable….
The pop up box and its cousin the page overlay have come a long way in recent years. They used to be seen as mostly an annoyance, but have become increasingly standard as technology has improved to make them more attractive, create them more easily, and even to sense the perfect moment to display them…
Your website could probably use some love. Why not give it a little KISS right now? Valentine’s Day is almost here, come on, just a little smooch? Sorry, but we’re going to have to interrupt this special moment for an explanation meant by KISS. The “Keep It Simple Stupid” rule for good design strategy. Here are…
According to Pew Research Center, as of January this year 55% of American adults owned smartphones, while 42% owned tablets. Internet usage on these devices has skyrocketed. There are more users than ever, as well as better 4G coverage and other user experience improvements. In the United States, Internet usage from mobile devices and tablets…
What if a simple change in color, text, style, or image choice could produce a much higher conversion rate on your website? Just because you think a webpage “looks good” doesn’t mean it is performing at its best! However, you won’t know until you experiment. A/B testing is a simple method of conducting experiments. With…