As a website owner, you want people to find your home on the internet, and to pay attention to what they find. It might seem like common sense to allow a search engine to see all of your pages to boost visibility and ranking. That may not always be the best idea. WordPress search pages…
Developing content for your blog or business site presents a number of challenges. Among the most frustrating are frequently changing Google algorithms. Although it’s important to stay aware of updates as much as possible, there are some SEO basics that always seem to apply. Create posts and pages that generate traffic with some basic but…
If you’ve learned anything about maximizing SEO (search engine optimization) for your brand or business, then you’ve learned that online reviews play an increasingly important role. For example, if lots of your customers post reviews about your company on Google, then when potential new customers search for your services, your website is more likely to…
An XML sitemap helps Google navigate your site. It ensures that Google can find and crawl all the most important pages of your website. It shows all the pages, how they’re interconnected and the date you last updated them. That sounds pretty simple. But Moz calls them “the most misunderstood tool in the SEO’s…
If you run a website SEO is probably top-of-mind for you. You may have read about, or even tested, all kind of techniques. Hopefully, by now, you carefully consider each word you type. You stay up-to-date on your analytics and know what keywords bring you business. Maybe you even swap links or generate traffic from…
If you’ve ever tried to sell a house, you know the critical importance of curb appeal. Regardless of how good its “bones” are, people judge the house from the curb. Fresh paint and expert landscaping go a long way. Even more important, you want people to know the house is for sale and to be…