In our recent article How to Get Started with Lead Gen, we showed you some easy ways to interest potential and current customers in your company. One of the best ways to do this is by offering them free stuff! Free resources might include webinars, white papers, how-to guides, infographics, and more. If you offer…
Email marketers face daily challenges: how to increase open rates, how to ensure good click-through rates, how to prevent too many unsubscribes, and more. There are a range of answers to these questions and sometimes what works well for one company won’t perform as well for another organization. One business may come up with a…
Has organic traffic to your company’s website dropped dramatically in recent months? It’s well known that Google changes their search algorithms on a regular basis. Businesses constantly need to refresh their SEO (search engine optimization) efforts in order to help potential customers learn about their products and services. But recently, even with attentive SEO work,…
With the constant clutter of inboxes, you may be hesitant to send out emails to market your brand or services. But don’t give up on this valuable customer acquisition tool. According to eMarketers’ summary of DMA’s 2016 Response Rate Report, email has a median ROI of 122%. Utilize the following checklist to optimize email marketing…
It’s impossible to do business if you can’t receive email. An even worse scenario is if you don’t know you’re not receiving email. You could miss out on sales, customer inquiries, or complaints. When you receive some emails, you might think you’re receiving them all. Meanwhile, some angry customers might take to social media or…
Companies put a lot of stock in email marketing. They have good reason to do so. For many, email provides a relatively low-cost method for reaching vast consumer audiences. For some, it can feel like more effort than it’s worth. But, even if you are happy with your email campaign results, you could achieve even…