Imagine the following customer support conversation: Customer: “I expected delivery of our purchase number X140B on Monday, but have yet to receive it.” Company: “We are sorry to hear about the interruption in your service. We are looking into this problem and will get back with you in a short time.” [Five days pass.] Customer:…
In a brick-and-mortar retail store security might be adequately covered by a door that locks, a key on a cash register, a safe combination or if the stakes are high enough an armed guard. For a couple decades, a great deal of business has shifted to the Internet. When a business owner hangs their virtual…
According to Pew Research Center, as of January this year 55% of American adults owned smartphones, while 42% owned tablets. Internet usage on these devices has skyrocketed. There are more users than ever, as well as better 4G coverage and other user experience improvements. In the United States, Internet usage from mobile devices and tablets…
When a customer has a problem, the last thing he or she wants is to be stuck on the phone minute after minute–sometimes an hour–just to get an automated list of unhelpful choices. Customers want to be treated quickly, efficiently, and, ideally, in person. However, there are many times when meeting in person is not an…
Constant screen time has changed the way that we live day to day in our society. It seems that everyone has a smart phone or tablet, or something that connects them to the web. Businesses are finding ways to make their services more convenient by taking advantage of ubiquitous internet access. The newest trend is mobile…
There’s no doubt that launching a new product in 2014 requires a clear web marketing strategy. Web marketing has become the core of everyday business activities, yet, most businesses are not aware of an integral portion of the strategy which can boost sales and increase market share: Affiliate Marketing! As a crowdsourced, performance-based service; affiliate…