You know the value of good customer service. You’re well aware that customer loyalty is crucial to the success of your business. But do you know the main reasons for customer loyalty? Conventional wisdom says that if you “delight your customers” by going above and beyond, you will retain them. But in their instantly viral…
If you’ve learned anything about maximizing SEO (search engine optimization) for your brand or business, then you’ve learned that online reviews play an increasingly important role. For example, if lots of your customers post reviews about your company on Google, then when potential new customers search for your services, your website is more likely to…
Quick! Name a company that provided you great customer support in the last month. You might have to think for a minute. It seems that the negative customer service experiences spring to mind faster than the positive ones. Was that the case for you? With a new startup, a customer support fail could color a…
If you’re a WordPress user, you know that this versatile platform has moved far beyond blogging. More than a quarter of the internet now runs on WordPress! As such, one person can hardly keep up with all its capabilities. You may be surprised to discover some of the amazing uses for WordPress. 1. Make…
When a customer has a problem, the customer service representative’s response can make or break that customer relationship. Handle customer communication well, and you may earn a follower for life. Handle it poorly and, well, you know… Even the most knowledgeable and friendly customer service rep meets communication stumbling blocks. When you communicate in writing…
The art of persuasion. When we attempt to persuade another party, we don’t stop at our initial statement. We decorate our statement with supporting points to show that it’s real, tangible and true. Our follow-up comments could mean the difference between whether the other party rejects the point under contention or accepts it as reliable….