Raise your hand if you’ve ever bought a product and jumped right into using or assembling it without reading the instructions. (I’ll wait.) Did you raise your hand? Yeah, you’ve probably done it once or twice, if not every time. We don’t really care about instructions, user’s manuals, or tutorials until we need them. But…
If you’ve ever tried to sell a house, you know the critical importance of curb appeal. Regardless of how good its “bones” are, people judge the house from the curb. Fresh paint and expert landscaping go a long way. Even more important, you want people to know the house is for sale and to be…
In 2016, internet security company Wordfence surveyed 1,032 people whose WordPress sites had been hacked. More than 60% of the respondents didn’t know how the hacker got into their website. If you know how WordPress hackers conduct their attacks, you can better prepare. A Crime of Opportunity Even if your website is small and you…
As a busy professional, you want access to your email both in your office and on the go. You may use both a local email client and a web-based one. Thunderbird, a free email and RSS client from Mozilla, is many people’s preferred choice. It can manage multiple email, newsgroup, and news feed accounts and…
The best way to understand your customers is to walk a mile in their shoes. In the case of website UX/CX, the mile you walk is a virtual one, ideally ending with a purchase. By figuring out how your customer takes that journey, you can figure out how to improve the experience, and even get…
When a customer has a problem, the customer service representative’s response can make or break that customer relationship. Handle customer communication well, and you may earn a follower for life. Handle it poorly and, well, you know… Even the most knowledgeable and friendly customer service rep meets communication stumbling blocks. When you communicate in writing…