WordPress is a great platform: it can be as simple, or as complex as you need. However, with power comes responsibility. WordPress must be maintained properly, otherwise it can get hacked quite easily. It’s a good rule of thumb to try and update plugins on a weekly (or at least monthly) basis. Today’s plugin vulnerability…
Wouldn’t it be great if every customer you came into contact with resulted in a sale? Naturally, not every lead will move all the way through the funnel, but we all want to maximize the number who do. There’s one crucial spot where you may be losing people: your shopping cart. Cart abandonment is frustrating…
While publishing a book might seem like a heavy task, publishing an ebook doesn’t have to be. The word “book” inspires images of heavy volumes with lots of pages. When you remove the physical considerations that go along with paper books, you also remove the limitations. Due to the format’s flexibility, ebooks can be any length….
In today’s tech-driven world, success hinges on your digital presence. Even before your website, your clients–especially those in the B2B space–may check out your social media. That’s where you get to show your personality and corporate culture, which can make more difference than dry facts and prices. When people think of social media marketing for…
As a manufacturer, your marketing has always been last priority. Your team of design engineers and production guys are the best in the business. Your facility is full of the newest materials, precision machinery, and leading-edge technologies. But your marketing efforts… well, let’s be real here: your marketing efforts are virtually non-existent. 😩 At best, your…
There was a time when it was enough just to HAVE a website for your business. Now that every business has an online presence, you need to think more strategically to make sure yours can deliver. You need potential customers to be able to find you, to quickly and easily interact with you, and to…