Have you ever heard that a website dramatically increased conversions by slightly changing the size of a button? Or that conversions depend on the color scheme of your website? Maybe you’ve been told that if your website has too much copy you are doomed to a low conversions rate. On the other hand, you may…
You know the value of good customer service. You’re well aware that customer loyalty is crucial to the success of your business. But do you know the main reasons for customer loyalty? Conventional wisdom says that if you “delight your customers” by going above and beyond, you will retain them. But in their instantly viral…
If you’ve learned anything about maximizing SEO (search engine optimization) for your brand or business, then you’ve learned that online reviews play an increasingly important role. For example, if lots of your customers post reviews about your company on Google, then when potential new customers search for your services, your website is more likely to…